Bringing AAC awareness to ITV News

04/09/2025

What a brilliant opportunity to showcase AAC to such a wide mainstream audience. 🙌 Thank you to @maxwalshreports & @itvwestcountry for such a beautiful report showcasing the power of AAC, dispelling some of the most common AAC myths & showing AAC in use in one of Ethan’s favourite locations. 🦆

Watch the report to see Ethan press “Let’s feed the ducks”, “Do it again” & “Let’s jump in puddles” – to showcase how his AAC device is absolutely his voice & how confident he is using it. 👏 The ITV team put absolutely no pressure on Ethan to “perform” which we were so grateful for – he just did his thing & the AAC magic was captured. ✨ He even expertly pressed “bye, bye” to end the report! 😍

I would love to know what you thought of the feature – I felt so emotional watching & can’t stop watching Ethan, what a superstar. 🌟😭

I hope the report will reach some families like mine who would love to start AAC but had no idea it was a possibility for them. Here’s to creating more AAC voices. 🙌 🪄

AAC used: TD Navio by Tobii Dynavox

Watch full report here.

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